The architect Andrea Desimone has been invited as an international guest at the ART Week in Sochi. He will hold a lecture and a Masterclass on the role of architecture in this difficult era of environmental and social challenges. The opportunities that these challenges offer us to improve the quality of a highly polluting sector such as construction will also be analysed. It will be a very interesting opportunity for discussion in a market, the Russian and especially the tourist one, which is booming also due to the pandemic.